DTE Energy Principal Marketing Analyst - DTE Insight in Detroit, Michigan

Job Description

Principal Marketing Analyst - DTE Insight-09819

The future is bright at DTE Energy! We are the largest electric and gas utility in Michigan with an aspiration to be the best-operated energy company in North America. We are a Fortune 500 company headquartered in Detroit, Michigan with businesses in 26 different states.

DTE Energy’s utility and non-utility businesses are poised for significant growth. We look forward to working with highly motivated and team-oriented individuals to energize our efforts of growing economically and environmentally.

We care for our employees and prioritize their health and safety first. Recently, DTE Energy has been recognized as an outstanding place to work and has received the following accolades:

· Gallup Great Workplace Award for 3 consecutive Years! (2013, 2014 and 2015)

· Metropolitan Detroit’s 101 Best and Brightest Companies to work For

· J.D. Power Customer Satisfaction Award

· Professional Women’s Magazine/Black EOE Journal “Best of the Best”

· Computerworld’s 100 Best Places to Work in IT

· Best Employers for a Healthy Lifestyle Gold Award

· Detroit Free Press Green Leaders Award

DTE Energy is an equal opportunity employer and considers all qualified applicants without regard to race, color, sex, sexual orientation, gender identity, age, religion, disability, national origin, citizenship, height, weight, genetic information, marital status, pregnancy, protected veteran status or any other status protected by law.


Job Summary:

This position is responsible for assisting in the management of the DTE Insight mobile application which is used for presenting our customers with electric and gas usage information.

Develops marketing and/or business plans designed to enhance customer satisfaction and profitability, and manages activities related to the implementation of such plans. Leads projects and provides analytical support for marketing activities within or across business unit lines. Manages timely and relevant communications with internal and external partners and stakeholders.

Key Accountabilities:

-Work cross-functionally with Suppliers and Supply Chain to development statements of work and manage contract compliance

-Performs data collection, statistical and numerical analyses in support of strategic, tactical or performance improvement plans

-Gathers information, analyzes, designs, recommends and implements solutions in area of responsibility

-Manages operations and resources, monitors, reports and develops strategies to improve on key performance metrics

-Creates and maintains project work plans, campaigns and budgets. Schedules and manages work activities for projects/campaigns to ensure on-time and in-budget completion, while achieving revenue retention/attainment or performance improvement goals

-Develops business or marketing plans based on customer expectations; including performance objectives, strategies, tactics and financial projections

-Interfaces with business units appropriate for the assurance of timely execution of customer-related projects

-Defines customer segments and develops customer segment strategies including market scans, gap analyses, metrics and customer service expectations

-Meets with customers and customer groups; develops and delivers presentations to internal and external parties; represents the department management at cross-functional meetings

-Provides expertise, guidance and/or work direction and participates in the training of internal and external (vendor) staff


-Required: Bachelor’s degree in Business (or a business-related discipline), Economics, Marketing, Engineering, or a relevant curriculum & 5-plus years of relevant work experience.

-Preferred: MBA or relevant post-graduate degree;.

-Well-developed analytical and problem-solving skills consistent with the ability to identify key issues from a broad range of sources and alternatives, and recommend optimal solutions for various situations.

-Advanced project management skills, including scheduling, estimating and budgeting skill sets.

-Lead continuous improvement efforts and use process design outcomes to identify and solve problems.

-Effective written and verbal communication skills as well as the ability to create presentations and showcase findings to executive-level leaders.

-Ability to be self-governing as well as work in a ‘team’ and/or ‘matrixed’ structure, supporting multiple clients, procedures and policies.

-Ability to cope with multiple demands from leadership, customers and staff in a positive and professional manner; displays a calm demeanor under pressure.

-Initiates new ideas and approaches; challenges orthodox practices and approaches with reasonably sound alternatives.

-Proficiency in the Microsoft Office suite, and other software applications utilized by the business unit sufficient to apply/support them with minimal instruction or guidance. This level of proficiency typically attainable through 3-plus year(s) of substantive experience with these applications.

Incumbents may engage in all or some combination of the activities and accountabilities, and utilize varying combinations of the competencies cited in this description, depending on the organization and role to which they’re assigned. This description is intended to describe the general nature and level of work being performed by incumbents in this job. It is not intended as an all-inclusive list of accountabilities or responsibilities, nor is it intended to limit the right of any supervisory or management representative to assign, direct and control the work of employees under their supervision.

Job: Renewable Energy & Energy Optimization

Title: Principal Marketing Analyst - DTE Insight

Primary Location: Michigan-Detroit

Requisition ID: 09819